Comments for Enfuse Group

Comment on Businesses Measuring Impact of Social Media by COREY

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Comment on Social Media ROI by MARION

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Comment on Two Social Media Metrics by Lance

Lance — Tue, 03 Nov 2009 01:04:33 +0000

It’s about justifying marketing investment.

Comment on Two Social Media Metrics by Paul Freet

Paul Freet — Tue, 03 Nov 2009 01:02:10 +0000

Is this all about justifying that guy in marketing’s job? Or am I missing something here?

Comment on Two Social Media Metrics by James Parks

James Parks — Mon, 02 Nov 2009 21:50:24 +0000

As a Product guy I don’t get why anyone would want to try to avoid measuring, especially something with the potential of social media. Even if the measurements are rudimentary there’s value to be presented.
What’s not measured has no value and is expendable. Otherwise it’s the old AOL eyeballs model.

Comment on Two Social Media Metrics by Lance

Lance — Mon, 02 Nov 2009 15:48:53 +0000

Write me a check and I will tell you.

Comment on Two Social Media Metrics by Paul Freet

Paul Freet — Sun, 01 Nov 2009 20:47:16 +0000

Measuring ROI for marketing campaigns is generally a good thing, I will agree.
But, here is what is confusing to me about this discussion. What exactly is the ‘investment’ in social media? How do you spend hard dollars on social media? Who do you write the check to?

Comment on Two Social Media Metrics by Paul Stamatiou

Paul Stamatiou — Sat, 31 Oct 2009 07:18:34 +0000

A variant of that same “what’s measured…” quote was heard today at NoSQL East – by a Twitter developer (albeit in the context of fixing things/speed).

Comment on Social Media ROI by Christina Warren

Christina Warren — Thu, 29 Oct 2009 21:52:54 +0000

Thanks for the mention Lance! I’m with you — I’m always shocked when people say that you can’t measure the impact or results or ROI of social media. I’m not saying that the measurements are easy or that they are always going to be 100% concrete, but you can absolutely find trends and connect the dots.
Not doing so is a huge disservice not just to the employer, but to social media as a viable marketing and communications platform. If the people with the money aren’t able to see tangible results for why they are investing in Twitter and Facebook and other ways to reach out, they won’t continue to invest. It’s as simple as that. I look at measuring ROI as something that the industry needs to do if it wants to be seen as more than just a flavor-of-the-month approach.

Comment on Social Media ROI by Daniel Bradford

Daniel Bradford — Thu, 29 Oct 2009 17:57:49 +0000

I think the reaction you are seeing isn’t surprising at all. Measuring ROI creates a level of accountability many advertising & marketing folks were uncomfortable with long before there was even a banner ad.
How many times have you heard “this is about branding, not direct sales,” as if those things are somehow totally unrelated. Revenue is the ultimate goal even if the measuring sticks are a little different. But for the love of all that is holy, please have measuring sticks.