Driving Lasting Change in a UK Fire and Rescue Service Using Behavioural Science
Empowering a UK Fire and Rescue Service to overcome resistance to change by shifting leadership from a technical to a behavioural focus, enabling lasting transformation.
Highlights
Applied Enfuse Group’s Behavioural Science Framework to shift the Senior Leadership Team’s (SLT) mindset.
Provided clarity and structure to the SLT, enabling better decision-making.
Embedded behavioural science principles into ongoing leadership and operational strategies.
Background
A UK Fire and Rescue Service, responsible for over 500,000 residents, was struggling to implement lasting organisational change. Past initiatives had failed to gain traction, leading to low adoption rates and resistance to new ways of working. With increasing budget constraints and operational pressures, they needed a fresh approach to build a culture of adaptability, collaboration, and efficiency.
Challenge
Despite multiple transformation efforts, such as introducing Microsoft Teams, the organisation faced low adoption and engagement. A deeply ingrained legacy mindset, combined with a strong technical focus in leadership, made it difficult to drive behavioural change.
Our analysis of the organisation revealed that the primary challenge wasn’t just operational - it was cultural. Employees lacked both the appetite and the belief in the benefits of change. Leadership was heavily focused on technical execution rather than behavioural and cultural transformation. The SLT was managing rather than leading, which further limited buy-in from the wider organisation.
Approach
To address these challenges, we designed and delivered a series of tailored workshops for the SLT, focusing on:
Behavioural Science: Introducing key principles and how they apply to organisational change.
Target Behaviour Mapping: Identifying the desired behaviours and outlining the steps needed to achieve them.
Leadership Development: Shifting leadership from a management mindset to a behavioural-led approach.
Overcoming Barriers to Change: Diagnosing the root causes of resistance and developing strategies to drive engagement.
By using real-life scenarios within the Fire and Rescue Service, we ensured the content was relevant, actionable, and impactful.
Impact
The programme gave the SLT a structured and practical roadmap for implementing change. We developed a high-level plan that outlined six key areas of focus, defining clear goals, success factors, and strategies to overcome barriers. This helped leadership gain clarity on where to prioritise efforts and how to ensure lasting impact.
The shift in mindset was significant. Leaders began to see change not as a technical challenge but as a behavioural one, recognising the importance of engaging people at every level of the organisation. They also acknowledged the need to develop leadership skills beyond technical expertise and to embed a culture of learning and adaptability.
One of the most critical outcomes was the recognition that transformation would not happen overnight. The SLT embraced the idea that meaningful change is a multi-year journey, requiring consistent leadership, reinforcement, and cultural evolution. By adopting a behavioural science approach, the Fire and Rescue Service is now better positioned to drive lasting change and create a more cohesive, forward-thinking organisation. Their progress has already been recognised internally, with leadership acknowledging that without this structured approach and clear vision, they would not have achieved such rapid improvements or built the long-term clarity needed to continue delivering a high-quality, effective service to their communities.
Want to drive lasting organisational change? Reach out to Jessie Johal to learn how behavioural science can transform leadership and culture.
